Australian firm PlayUp has signalled its intention to capitalise on the lucrative U.S. sports betting market. The Australian company sees the U.S. market as their next growth frontier and have appointed gaming veteran Dr. Laila Mintas as Chief Executive Officer of its U.S. office. Dr. Mintas is tipped to provide a strategic voice to PlayUp’s global expansion and was Vice President at Sportsrader.

PlayUp’s growth in the Australian market left an impression on Dr. Mintas:

“I am very excited about the opportunity to establish PlayUp as a strong and innovative sports betting brand in the U.S. I am very impressed with what the team in Australia has established over a short time period.”

Dr. Mintas believes that PlayUp unique betting platform could give them an edge in the U.S.: