Gambling and betting advertisements are now in danger of getting muted during daytime live sports broadcast on Australian radio.

AdNews reported that Commercial Radio Australia (CRA) mulls on banning gambling advertisements between 5.00am and 8.30pm from 5 minutes before to 5 minutes after the live event.

The review came after Australia gave a thumbs-up on the media reforms bill in October, which included restrictions on gambling advertising during live sporting events.

According to the report, radio plans to air the gambling advertisements only during breaks in play. The only glimmer of hope for these gambling ads is for operators to convince the body that the plan is rather counter-productive.