In a Grand Slam first, William Hill will become the official betting partner of the Australian Open, Australia’s largest annual sporting event.

Announcing the partnership, William Hill Australia CEO Tom Waterhouse said he was excited William Hill has become the first ever bookmaker to partner with a Grand Slam tennis tournament.

“We are extremely proud and excited to be the first official betting partner of a Grand Slam.

“William Hill and the Australian Open is the perfect match. Both brands are among the most respected, innovative and technologically advanced in the world in our fields and we are looking forward to a long and successful partnership.