Australian bookmakers will soon be reduced to advertising by semaphore flags if current trends continue.

On March 30, the Australian government imposed a ban on gambling companies advertising during live sports broadcasts between 5am and 8:30pm on commercial free-to-air television, radio and pay-TV. The restrictions commence five minutes before a sports event kicks off and extend to five minutes after the event’s conclusion.

The new restrictions were prompted by concerns that Aussie youths were being over-exposed to gambling ads. But it’s since dawned on the nation’s nanny-staters that ‘kids’ increasingly don’t watch TV or listen to the radio. They now consume much of their sports entertainment on their phones via online streaming services.

As a result, the Australian Communications and Media Authority (ACMA) announced Thursday that it is consulting on new rules to extend the new restrictions on gambling promos to also apply to live-streamed sports events. The ACMA has invited stakeholders to submit their views on the streaming proposal no later than May 10.