I love content marketing and I enjoy consuming the innovative content fanned out by all sorts of different companies across the web and other channels.

An example of a company that I think does a great job with content marketing is Pact Coffee, the UK coffee delivery company I subscribe to.  Not only is their coffee amazing, but they also include fun facts and figures about coffee in the package, they produce a creative newsletter, they reward sharing on social media and so on.  I find myself looking forward to receiving any communication from Pact because its interesting, its entertaining and I love coffee.

There are many examples of successful content marketing strategies these days and to keep ahead of the game, every company should have one, affiliates too.  The online gambling industry has been talking about content marketing for the past year or so and our conference sessions are now reflecting this new-ish area of interest.

One of our industry’s experts in the content marketing field is Nichola Stott of The Media Flow.  In order to provide an introduction to content marketing for those of you who are just now starting to learn, I sat down with Stott for a little 101.  For more granular advice, be sure to check out her CalvinAyre.com Content Marketing Tips of the Week, she is a wealth of information.