Making a healthy living as an iGaming affiliate is harder than ever, something affiliates are reminded of every time they attend an iGaming Business affiliate conference.  Affiliates who have been in the business for ten years plus will often talk of the “good old days” and those who made “easy” tens of thousands in the mid-2000s seem to have disappeared off the face of the earth.

iGaming affiliates who survived the drastic changes of the industry over the past fifteen years have incredible stories to tell and insightful paths to follow.  I have such respect for those who can adapt to change and create tools to help others adapt, exactly what Ian Sims, or “Simmo” to some, has accomplished.

A few weeks ago I spoke with former casino player and affiliate Sims at the iGaming Super Show about his latest venture, Rightlander.net, a landing page reporting service for affiliates.

Sims became an affiliate in 2005, sold his first affiliate site, “oggs.com” in 2007 and started over again in 2009 by building a network of sites which he sold in 2016.  Since then, his focus has been on Rightlander, a tool that has been created for affiliates by an affiliate who knows where the pain points lie.