In the absence of in-person iGaming affiliate industry events since iGB Affiliate London in February, operators and affiliate managers have had to work extra hard to bring on new affiliates to promote their brands. Luckily, there are platforms out there such as “Engage” that can do all affiliate scouting work for them, digitally.

Engage was designed with the straight-forward vision of connecting iGaming operators and affiliates, a tool that first came to market back in February, Business Operations Manager Neil Walker explained.

“We had this idea about producing a product that would help affiliate programs identify affiliates when they’re searching Google”, he said.

The goal of Engage is to save affiliate mangers time. Rather than providing affiliate managers with loads of data to then be analyzed, Engage collects the data, crunches it and delivers each bespoke opportunity while also providing information on competitors.