Product differentiation and listening to the needs of customers are of upmost importance if operators in the online gambling space wish to succeed in an overly-saturated marketplace. There is always risk involved when trying something new, but if you’re able to get it right, the rewards are endless.

Codeta is an example of an online gambling operator that has taken a chance and is doing things differently. I learned this first-hand when I attended a Codeta VIP affiliate event in Stockholm several years ago, a 48 hour adventure designed to educate affiliates on the concept behind the innovative online casino while having a little fun celebrating its launch.

Codeta’s CMO, Joakim Amadeus Olsson, joined the operator this spring after having worked the past six years as a strategy consultant with a focus on identifying future growth and defining meaningful future roles for brands.

“The red thread in what I’ve been doing has been to help good companies be more relevant for their core customers in transformative and challenging markets. The winners have been those who best understand the needs of their customer and are bold enough to embrace the shifting requirements. That’s why I found Codeta so interesting”, he shared.