With SBC’s Betting on Football (BOF) coming up quickly, in-play personalization is on my mind because it was a hot topic of discussion during the event’s 2018 installment. I interviewed BetVictor’s Matt Scarrott at BOF on the very topic of how to bridge the in-play personalization gap in sports betting, a challenge just about every sports betting operator was facing at the time.

Loading the player…

jwplayer(‘camediasplayer-394488-2’).setup({

file: “http://30.cdn.bit2host.eu/videos/beckys-affiliated-solve-play-personalization-challenges-damien-evans-video.m4v”,