iGaming operators are constantly on the search for ways to expand their offerings and tap into new markets. Innovation in our industry has been a huge focus in 2015, with the most impressive start-ups to date entering Clarion’s various launch pads and especially impressing the judges at EiG’s Start-up Launch Pad in October.

Large jackpots have always come along with a huge appeal despite the unfavourable odds (just think Microgaming progressive jackpots for slots, the Colossus Bets model and $1,000,000 prize pools at Draft Kings) and with this in mind, innovation in our industry has uncovered a new vertical for iGaming operators to take advantage of: betting on lotteries.

Lottoland is a B2C Lotto Betting site and has just recently launched Lottoland Solutions, a B2B offering for iGaming operators. The company was established a couple of years ago in Gibraltar and Lottoland Solutions’ VP of B2B Glen Bullen is in the process of educating operators on the big opportunity they have in lottery betting.

Lotteries have been around for hundreds of years, dating all the way back to Medieval times. In recent years, new concepts have been actioned allowing for pooling and therefore larger jackpots, an area the founders of Lottoland were able to take advantage of.