Developments in Live Casino were one of my five favorite highlights from ICE and LAC 2017 and it looks like iGaming affiliates are also enjoying the rise in popularity of this sector.

One iGaming affiliate in particular, Neil Walker, is an authority in Live Casino games with four years of playing himself, behind the scenes experience from visiting Live Casino studios and service as the moderator (“neilw”) of Casinomeister’s Live Casino forum section.  Unlike most affiliates who include Live Casino as one of the tabs on their site(s), Walker has gone ahead and dedicated an entire affiliate site, LiveCasinoComparer.com, to the sector.

“There are quite a few affiliates out there promoting Live Casino, but not many have dedicated sites on the subject”, said Walker.  “Live Casino is still considered a niche product but it is very competitive; you only have to see the PPC costs for live casino terms in Google to understand that”.

Walker attended ICE and LAC 2017 a few weeks ago and predictably spent a lot of time checking out the Live Casino products on offer.  One important observation he made during ICE was the unusually large number of Asian Live Casino providers in attendance.  When he asked such operators why they made the trip, he learned they were looking to build partnerships with operators from outside Asia.