Last week we covered NFC and Beacon technology, so continuing on with the theme of mobile tech, this week we’ll take a look at mobile messaging.  When it comes to the digital world, mobile offerings and strategies are everything these days as consumers are attached to their phones and expect instant gratification.

Delivering appropriate mobile messages to the mobile gamer will increase engagement and loyalty, but sending off the right message involves sharp technology and a lot of data.  To find out how to do it right, I spoke with Troy Morris, Director of Strategic Services of OtherLevels, a company specializing in testing, optimising and analysing mobile messages.

Becky Liggero: Thank you for taking the time to talk with me today, Troy.  We know delivering the right message at the right time to the right person is key- how does your technology ensure this happens? 

Troy Morris: To begin, we gather data from the device and operating system layer, from user interactions within the app, and additional business intelligence (BI) data from our clients’ varied CRM systems.