For anyone working in the Asian-facing online gambling industry, having a solid live dealer offering is essential.  More recently, the consumer interest in live dealer software has spread beyond Asia and European operators are jumping on board.

Surprisingly innovation in live dealer software has been stagnant, especially considering the size and scope of its popularity.  Amit Shalev, COO of Lucky Streak Live, a live dealer software developer, recognized an opportunity to build something different and now offers the “ultimate live playing experience for the home player”.

In this interview with Shalev, we discuss the innovation behind Lucky Streak Live, the importance of gamification and personalization, inspiring innovation within an organization and the importance of having a presence at events such as ICE and LAC.

Becky Liggero: Thank you for joining me today to talk about Lucky Streak Live and innovation in Live Dealer software.  I know you think Live Casino products have been lacking in innovation- can you elaborate on how Lucky Streak Live has bucked this trend in the Live Casino space?