Just about all London-based commuters have noticed the Las Vegas ads in the Tube, informing the English their accent is an “aphrodisiac” in Sin City.  Clearly the Vegas brand reaches far beyond the American borders and now casinos in the UK have the opportunity to partner with myVEGAS, a selection of social casino apps offering rewards to casino resort customers.

myVEGAS apps are available on Facebook, mobile and tablet, operated by PLAYSTUDIOS and funded by MGM Resorts.  By engaging with myVEGAS apps, casino resort customers earn loyalty points and can “buy” rewards including complimentary cocktails, comped hotel rooms and even controlling the Bellagio fountains to a requested song.

Tom Galanis, a consultant for PLAYSTUDIOS & myVEGAS, has brought the myVEGAS offering to the UK by adding Hippodrome Casino and Resorts World Birmingham as rewards partners.  Monday, February 22nd marked the official launch party date of myVEGAS’s debut in the UK and Galanis appropriately hosted guests in the Hippodome’s Matcham Room.

“The night was designed to balance educating those new to our game portfolio and the concept of earning real world rewards through social gaming, with meeting some of our VIP UK players who have been enjoying Las Vegas rewards for years, and with all the fun that the Hippodrome’s take on Las Vegas can bring”, Galanis shared.