I’ve always regarded Pinnacle one of the online gambling industry’s strongest operators backed by one of the industry’s most respected leaders.  Put aside the fact Pinnacle’s CEO is a rare female in a C-level position within iGaming, Paris Smith has been successfully leading her organization for over a decade and has rightfully earned the respect of internal and external iGaming professionals alike.

Pinnacle has maintained its position as a powerhouse in online sports betting since its inception in 2004 and is now recognized as the leader in eSports offerings, an area of sports betting Pinnacle has built up since 2010.

Running such a finely oiled machine is quite an accomplishment for Smith and learning what goes on behind the scenes at Pinnacle was the purpose of this interview.  Smith and I have plans to meet in person shortly, so stay tuned for an on-camera follow up conversion coming soon.

Becky Liggero (BL): Thank you for taking the time out of your busy schedule to talk with me today, Paris.  We all recognize Pinnacle as an industry leader in sports betting, how have you managed to maintain one of the best offerings on the market for so many years?