Within the iGaming industry, the events companies have potentially taken the hardest hit since COVID reared its ugly head.

In general, events companies and professionals are suffering, an industry full of passionate, solution-driven people who are now extremely limited in their scope. While digital events can provide some temporary relief, they are not the same as in-person events which are either banned or greatly reduced at present, all around the world.

“I think the position is very difficult in the U.K. specifically”, shared Shona ODonnell, currently the Head of Strategic Events at Better Collective, with a deep history in event organizing within the gambling industry space.

“We’ve seen in all the rest of Europe – and actually largely the rest of the world – that governments are making decisions whereby they’re separating business events from other types of events like public gatherings and they are allowing business events to go ahead”, she pointed out.