How to successfully launch a new online casino brand in a highly competitive market is something just about everyone in our industry would like to master.  As we covered a few weeks ago, a number of larger affiliates have taken white labels and launched their own brands, but the itch to make a move to an operator goes beyond the just affiliates in our industry.

Over the years in iGaming, I’ve seen high profile affiliate mangers move from legacy affiliate programs representing a number of older brands to an affiliate program representing one or two new brands.  Lloyd Apter, one of the most seasoned affiliate mangers in our space, has been in the industry for over a decade and made a move from managing established Micrograming brands to managing Casino Cruise’s affiliates and marketing.

Casino Cruise was launched in 2014 and Apter has been tasked with recruiting affiliates to work with the program and to grow brand awareness across the board.  I spoke with Apter about some of the pros and cons of working with newer and smaller brands vs. more established ones and some of the challenges he’s faced along the way.

Becky Liggero: Thank you so much for joining me today, I’ve always enjoyed catching up with you over the years.  What is the biggest challenge you faced when launching a new online casino brand in our highly competitive space?