7th March, 2017 (Tel Aviv) – Data-driven marketing specialist Beehive has successfully expanded its footprint in Romania after going live with leading operator BaumBet.

BaumBet, one of Romania’s most established retail brands, has recently ramped up its online presence in the market, which was re-regulated last year.

It has drafted in Beehive to manage its omni-channel marketing activity, and has already completed a successful implementation of the Beehive marketing platform.

Octavian Manu, CEO at Baum Online, said: “The Romanian gaming market is thriving and competition is intense, which is why we have brought in Beehive to help us gain an edge through data-driven marketing.