Online betting operator Bet365 has become the first operator to launch Playtech’s new native mobile casino app.

Bet365 has unveiled its new mobile casino app for iOS and Android devices, which the company claims is up to three-times faster and more customizable than Playtech’s previous HTML5 app.

Playtech COO Shimon Akad said research had shown that 89% of mobile time is spent in-app, versus 11% for browsers, “supporting the theory that native apps are what players want to use when gaming.” Akad said operators could drive player values thanks to the app’s “instant and sticky native play functionality.”

In other Bet365 news, the company’s Spanish-licensed site has been hit with a legal complaint from players who claim the operator has unfairly limited their ability to wager via the site or closed their accounts outright based on their ability to beat the bookie at its own game.