Bet365 loosens grip on Italy’s online sports betting market

Bet365’s traditionally vice-like grip on Italy’s online sports betting market loosened somewhat in September.

Figures released this week by the Agimeg news agency show Italian-licensed online sports betting turnover of €369m in September, up 37% from the same month last year and 19% higher than the amount wagered in August 2016.

Bet365’s Italian site once again stood proud atop the chart of individual operator turnover with €129m, which is €6m higher than August’s total, but Bet365’s share of September’s overall pie fell to 35% from 39.7%. Gala Coral Group’s Eurobet brand held on to its distant second ranking with €34.5m, but this was up sharply from €27m in August.

The rest of the top-five posted solid gains in September, led by Sisal (€25.6m, +€5.5m), Snai (€24.6m, +€4.9m) and William Hill (€23.6m, +€6.6m). Paddy Power Betfair slipped from fifth to eighth place despite improving €600k to €18.2m while Betaland.it, which only launched in June, made the turnover top-10 for the first time with an even €10m.