Bet365 is bringing its sports gambling platform to New Jersey this summer. To help facilitate wagers in the state, the U.K.-based operator has teamed up with EML Payments Ltd., a prepaid payment provider out of Australia, to offer prepaid cards to gamblers. The cards will allow bettors to quickly add funds to their online gambling accounts, as well as gain easy access to their winnings.
EML has similar partnerships with 12 other companies across the globe, in Australia, the U.K., Europe and the United States. It recently established a similar deal with PointsBet when that gambling operator moved into New Jersey.
The new partnership between EML and Bet365 still has to receive the blessing of regulators and, subject to that approval, the cards should be ready to be distributed by the middle of this year. If everything goes well and Bet365 decides to expand across the U.S., EML could travel with it, per the terms of the partnership agreement.
New Jersey has become the go-to state for new sportsbooks to set up shop in the U.S. It makes sense, given that it was one of the first to legalize sports gambling after the U.S. Supreme Court defeated PASPA, for which the country owes its gratitude to the state, as well. Since launching sportsbooks in June 2018, the Garden State has processed over $2 billion in wagers, most of which were placed digitally.