Programme for disruptive mobile sportsbook brand will be managed by Income Access using affiliate platform, app-tracking solution and affiliate network

Montreal, QC. 9th May 2018 –BetBull, the next-generation mobile sportsbook and casino operator, has launched an affiliate programme for its flagship native app with Income Access, Paysafe’s marketing technology and services provider.The programme will be powered by the Income Access software and app-tracking tool and managed by Income Access’ affiliate team using its affiliate network.

Founded in 2015 and licenced by the UK Gambling Commission, the BetBull mobile app is available on both iOS and Android devices and the brand is also accessible via the mobile web.Developed to disrupt the traditional sportsbook vertical, the sophisticated app offers accumulator sports-betting on markets ranging fromfootball, basketball, American football and volleyball to darts. The brand also boasts a cutting-edge casino offering.

To enhance the user experience and maximise player engagement and retention, BetBull also places a strong emphasis on gamification. Gamified elements include a spin wheel, punter ranking leaderboards, virtual currency, loyalty bonuses and chat rooms. Players will also benefit from the community betting experience the brand has nurtured since its launch.