Tuesday 21 August 2018 – BETDAQ, the leading betting exchange operator, has debuted its latest TV ad campaign. Created by agency Alpha Century, the initial #ChangingfortheBettor spot is fronted by Ralph Ineson (The Office, Game of Thrones, Star Wars: The Last Jedi, Harry Potter) and represents a fresh change in brand direction.

Launched on Monday 20 August and running across multiple TV channels in the UK and Ireland, the campaign celebrates the company’s commitment to offering a no-nonsense, permanent commission of just 2% on all sports and all markets. This is part of the ongoing ‘Changing for the Bettor’ promise of improving the BETDAQ product and betting exchange experience for punters.

Shot on location at The Valley stadium, London, home of BETDAQ-sponsored Charlton Athletic Football Club, the complex night shoot was executed entirely in a single take with Ineson delivering his monologue straight to camera.

“It is a pleasure to join BETDAQ in spreading its #ChangingfortheBettor message,” says Ineson. “As a passionate football fan, it was an exciting night time stadium shoot and I was attracted by the clear, straightforward nature of the campaign, which shows BETDAQ is committed to improving its product and customer experience.”