UK betting exchange Betfair has promoted Director of Online Marketing Johnny Devitt as Chief Marketing Officer while UK-based Sportsbook platform provider FSB Technology Ltd. has appointed Richard Bosley as its new Senior Project Manager.

As Betfair CMO, Devit Devitt will take over marketing and branding initiatives for the company.

The company had created the senior management role following the departure of former Brand Director Mark Ody. Betfair merges online marketing and branding responsibilities under the leadership of its new CMO.

Devitt became Betfair’s online marketing strategy and initiatives since May 2014, he joined the company in September 2014 from competitor Paddy Power as Head of Marketing Platforms, Data and Acquisition for six years.