Online betting exchange Betfair has extended its sponsorship of English Premier League mainstay Arsenal FC.

Betfair (now part of the Paddy Power Betfair behemoth) inked an official European betting partnership with Arsenal last August, and the relationship went smoothly enough that the partners have decided to recommit until 2019.

The original European deal excluded a number of markets, including the UK, Ireland, Italy and Russia, while the new pact adds the UK as well as South and Central America.

The new and improved deal will offer Betfair increased branding at Arsenal’s Emirates Stadium home ground, “additional hospitality” on match days for people on Betfair’s nice list, as well as access to first-team players for promotional activities and the standard voice across the team’s digital channels.