Privately-held UK bookmakers Betfred have expanded their UK football visibility by inking a shirt deal with Bolton Wandereers Football Club (BWFC).

On Monday, Betfred confirmed that it had reached a sponsorship deal with BWFC that will see the betting company’s logo adorn the front of the team’s shirts for the next two Championship seasons. In addition to the shirt logo, Betfred will also enjoy additional branding opportunities at the club’s Macron Stadium.

Betfred and BWFC aren’t strangers, as the bookie was the club’s official betting partner a few years back. Betfred founder Fred Done said his firm had “enjoyed a great relationship” with the squad and thus the team was front and center in Done’s mind when he decided “to get more involved in football.”

Terms of the deal weren’t disclosed but the team claims it’s worth “significantly more” than the deal with previous shirt sponsors Spin and Win. Team chairman Ken Anderson welcomed Betfred into the club’s “ever-increasing and high-profile partnership portfolio.”