Online gambling operator Betsafe has launched what it claims to be the first gambling app specifically designed for the Apple TV digital media platform.

Betsafe, a subsidiary of Nordic betting operator Betsson AB, announced on Thursday that it had launched a Live Roulette App that allowed customers to play real-money games via their Apple TV connection.

Betsafe’s Apple TV app bypasses the need for customers to own a computer or smartphone, but users with iPhones can pair them to invite as many as six players to play on the same Apple TV screen.

Betsafe’s new Apple TV product is currently only available to customers in Sweden, but the company hopes to roll out the app in other markets in short order, according to Betsson CEO Ulrik Bengtsson, who humble-bragged that the new app would “most likely set the standard for the entire gaming industry forward.”