Betsafe – the online bookmaker, known globally for innovative campaigns, premium sponsorships and extreme live experiences –becomes the first brand within Betsson Group to launch horse racing as part of their sportsbook portfolio.

As of yesterday, Betsafe customers can enjoy a highly competitive horse racing product on par with the best UK operators. From Cheltenham, through Hong Kong’s Happy Valley, to Sweden’s Solvalla, Betsafe customers can now bet on over 250,000 races from across the globe every year, and with Best Odds Guaranteed across races in certain countries.

The acquisition of niche operator RaceBets in 2016 complemented Betsson Group’s sportsbook offering with a proprietary horseracing product and an experienced horse racing trading team.

Nicola Fitton, Managing Director, Betsafe, commented: “To be a competitive player in markets like the UK and Ireland, it’s imperative to offer a horse racing product, and we’re delighted to be the first Betsson brand to launch horse racing as part of our sportsbook.”