Betsson Group has become the first sportsbook operator to integrate Perform Content’s new Opta 3D football visualisation product.

Customers from all Betsson brands, including Betsafe in the UK, now have access to Opta’s highly detailed and captivating live visualisations for the Premier League and 60 of the top European and global leagues and competitions; the perfect complement to their live betting experience.

Data experts from Opta accurately track ball movement and every player on the ball. This data, already used by sports broadcasters, digital media outlets and clubs to evaluate and understand player performance, is now powering Perform Content’s new 3D visualisation, injecting a new level of interactivity into live football scoreboards for fans and customers.

“Perform Content’s new 3D football visualisation product is in a league of its own,” said Nick Maurice, Director of Trading at Betsson Group. “Integrating this innovative new product into our sportsbook offering means we can not only continue to improve on our customers’ betting experience, but also means we can lead the field with this pioneering new technology.”