Online gambling operator Betsson AB is shifting staff from its underperforming UK division to its main online hub in Malta.

On Friday, eGaming Review reported that Betsson is preparing to shift its London-based operations to Malta in November 2019 in a bid to increase efficiency at its underperforming NetPlay brands, which include NetPlay TV, Jackpot247, Supercasino and Vernons. The move reportedly affects around 40 staff members.

A Betsson spokesperson said the transition schedule was being timed to the expiration of NetPlay’s existing television contracts with Channel 5 and ITV and that Betsson’s braintrust had decided to “apply a more digital-focused strategy” for the UK unit.

The shift will result in some redundancies but some of the affected staff will be offered the opportunity for “alternative employment and relocation to Malta.”