PokerStars sports betting brother BetStars has turned to a former Leicester City legend to select a few hot tips in the Leicester v Atletico Madrid Champions League tie in their new Big Call ad campaign.
Leicester City square up to Atletico Madrid in the quarter-final of the Champions League. In another lifetime you would say that this was fairytale stuff, but the English Premier League Champions are more Hans Christian Andersen than Hans Christian Andersen.
One organisation with a keen eye on the match is BetStars. PokerStars younger brother inked a deal to be the sports betting partner of choice for the Champions during the defence of their title and had created several marketing campaigns featuring the likes of Christian Fuchs, Riyad Mahrez, and Marc Albrighton.
BetStars’ latest marketing campaign is The Big Call where they draft in sportsmen and women from past and present to give their predictions on a variety of top sporting events under the #CallIt hashtag.