January 2nd, 2018 – Better Collective, the world’s leading developer of digital platforms for bookmaker information, iGaming communities, and betting tips, is extending its presence in the regulated Polish market by acquiring the assets of the popular Goal.pl Group. This final acquisition marks the eighth major deal achieved by Better Collective in 2017.

This particular acquisition helps further Better Collective’s long term strategy of expanding its presence within regulated markets. They were particularly interested in boosting their reach in the Polish market, due to its growing economy and recent regulation of the sports betting market.

Goal.pl was an attractive prospect thanks to its alignment with Better Collective’s core competencies relating to sports betting. Founded in 2002, the Goal.pl Group consists of over 15 domains that attract over a million visitors per month thanks to its engaging approach to sports content.

Run by CEO, and sports journalist, Cezary Brzuzy, the Goal.pl group’s assets are all built around sports journalism and high quality sports content. Their biggest site, goal.pl with domains including PrimeraDivision.pl and seriea.pl, has become one of Poland’s biggest and most trusted sources for European football news. Another major site in the Goal.pl Group’s inventory includes wislakrakow.com, which is the biggest news site for fans of the top tier football team Wisła Krakow.