Better Collective completes its first acquisition of 2018, continuing their M&A strategy that included eight other acquisitions in 2017.  

March 12th, 2018 – Better Collective, the world’s leading developer of digital platforms for bookmaker information, iGaming communities, and betting tips, has strengthened its foothold in in the Nordic region with the acquisition of Finnish affiliate, Premium Administration OU.

A stronger position in the Nordic market

The seven-figure deal helps further Better Collective’s strategy of expanding its European presence. Better Collective has a strong history in the Nordic markets, but until now the smallest content presence has been in Finland. The acquisition of Premium Administration OU’s assets will bring Better Collective’s activities in Finland up to the level of the other Nordic markets.