January 31, 2018 – Better Collective, the world’s leading developer of digital platforms for bookmaker information, iGaming communities, and betting tips, is partnering with Matchbook to bring their bettingexpert.com Tipster API onto the popular betting exchange.

Including bettingexpert.com’s Tips API on Matchbook means users gain access to vast quantities of trusted and up-to-date tips on Matchbook’s active markets. Users can now seek advice and view new opportunities before placing their bets. Additionally, this feature offers filters such as Tipster ROI’s, providing users with an objective view  of the highest quality tipsters and tips that are being posted by the international tipster community on bettingexpert.com.

From the side of Better Collective, this is seen as a revolutionary step for the role of the affiliate in the igaming industry. The ability to host their trusted tips on an operator platform is a proof point for the value that affiliates can provide. As a trusted third-party for tips, the bettingexpert.com brand name, which represents honest and transparent tips, is a source for unbiased information that promotes educated and researched bets.

This defining aspect of bettingexpert.com tips is something that can’t be earnestly replicated independently by operators due to the nature of their own business models. This industry-first partnership exhibits how the collaboration between operators and affiliates can create value for all stakeholders involved.