I have always firmly believed that the television ads that leave the biggest impression are those that make you laugh. Whichever ad agency the U.K’s Betting and Gaming Council (BGC) hired to do its holiday season slate of safer gambling ads seemed to have the same sentiment, as their new five video campaign is loaded with laughs.

The campaign is targeted at men between the ages of 18-34 (ok, they got me!) and seeks to help those who “might be at risk of overindulging during the festive period on products, including gambling.”

[youtube https://www.youtube.com/watch?v=K-lG3XPzfag?feature=oembed&w=500&h=281]

All of the advertisements end with the name of the campaign, Limits are Good, and the campaign’s website, BeGambleAware.org. Through that site, those who are afraid they might have a problem can find a wide range of resources that may help.