Betting and sports were the most popular topics for Kenyans’ Google searches in 2018, according to a new report.
An internet search report prepared by Hootsuite and We Are Social showed 11 betting-related subjects in the top 20 Google search queries by Kenyans in 2018. Kenya’s leading sportsbook SportPesa topped the list, an honor the company has enjoyed for several years now.
Just so you understand this was no fluke, ‘SportPesa Login’ also appeared on the chart in 10th position. Other betting operators making the grade include BetPawa (5), Betin (7), Betika (9) and Forebet (13). Also featuring prominently on the chart were sports data sites Livescore (3), Prediction (8), Livescore CZ (17) and SportPesa Livescore (19). The list also included English Premier League teams Arsenal (12) and Chelsea (16).
Betting sites also scored highly in terms of the nation’s website traffic, with the Kenyan domains of SportPesa (9), Betin (10), BetPawa (17) and 1xBet (20) appearing on the top-20 Alexa Website Ranking.