Online betting operator BetVictor has usurped two rivals in high profile fashion at the Cheltenham racecourse.

On Wednesday, BetVictor announced it had signed a three-year deal to affix its name to the Gold Cup feature race at Cheltenham’s The Open meeting in November. BetVictor replaces Irish bookies Paddy Power, who had sponsored the Gold Cup since 2003 but, unlike BetVictor, have yet to sign up for UK racing’s controversial Authorized Betting Partner (ABP) scheme.

As of Jan. 1, major UK racecourses like Cheltenham refused to renew or sign new sponsorship deals with any bookmaker that had yet to earn the ABP designation, which confirms that the bookie has agreed to kick back an appropriate share of its online UK race betting revenue to racing.

The ABP scheme is somewhat redundant now that the UK government has confirmed it will introduce a new race betting right, which will extend the mandatory 10.75% levy on land-based race betting revenue to all racing wagers. But the new right won’t kick in until April 2017 and, until that day arrives, racing has decided to continue to hold non-ABP bookies’ feet to the fire.