BetVictor has today announced its headline offer for the forthcoming Cheltenham Festival, which will see new customers who bet £10 receive a £2 free bet on every race for the duration of the four-day meeting.

Thus if you place a £10 bet ahead of the opening Supreme Novices’ Hurdle on Tuesday the customer will receive 28 (number of races at the Festival) separate £2 free bets. Not limited to horse racing markets, the initial £10 can be placed on any sport.

The offer, available to new customers only, is now live across all platforms and will be supported by a new TV ad campaign, airing for the first time across BT and Sky channels later today.

The headline offer is the latest in a series of industry-leading horse racing offerings from BetVictor, whose rich pedigree in the sport saw them launch the in-house developed Betfinder and Lengthen The Odds in 2016. The firm have been non-runner no bet on all Festival races since the 1st March.