Bitcoin is betting on the glitz and glamour of television to help shed its infamous image in Japan.

The popular digital currency and its underlying technology is about to get the television treatment in Japan starting October, according to Cointelegraph.

BitGirls is a cryptocurrency-themed show that “will involve blockchain voting and a crowd sale,” which will be hosted by digital currency exchange Zaif. The show, according to the report, will give audience tokens that they can use to vote for their favorite contestants.

Takao Asayama, CEO of the digital currency exchange, told the news outlet: “With the power of the blockchain we can simulate each girl member as if they are a ‘corporation’ by issuing tokens.”