Esports betting platform Unikrn has tapped Bill Shihara, co-founder of cryptocurrency exchange Bittrex, to improve the accessibility and security of its digital token, UnikoinGold (UKG).

On Thursday, Unikrn CEO Rahul Sood announced that Shihara will be joining the company’s advisory board as part of its aggressive campaign to expand its UKG network and to offer crypto sports betting in the near future. Shihara’s primary role as the company’s crypto adviser will be to provide “insight and direction for increasing UKG adoption and security,” according to Sood. He touted Shihara’s decision to come onboard Unikrn as “game-changer” to the company’s future.

The appointment of Shihara came six months after Bittrex, a Seattle, Washington-based cryptocurrency exchange, launched its UKG trading.

In a statement, Sood said he is counting on Shihara’s “incomparable insight and direction for increasing UKG adoption and security,” noting that the Bittrex CEO “provides the insight of one of the world’s most qualified crypto leaders.”