A new UK online gambling site is pitching itself as the go-to destination for ‘ethnic sports betting,’ whatever the hell that is.

Blackbet.co.uk is currently just a splash page counting down until October 1, after which UK punters will be able to avail themselves of this ‘ethnic sports betting’ thing. The site contains little other information, other than the declaration that the operators are “a new UK and European focused ethnic sports betting brand,” again, whatever that is.

To emphasize the point, the site features a rotating palette of backdrops featuring black athletes and (mainly) black fans. There is some additional text explaining that its mission is to provide “players in our communities” with a thrilling gaming experience “in the safest and most secure environment.”

The site does have a ‘contact’ page but it doesn’t actually allow you to submit queries. Direct queries to the email address cited on the contact page have so far gone unanswered. The domain was registered using a privacy service on May 9. There is also a Blackbet Facebook page that was registered on July 28 but has yet to post any content.