Philippine-listed casino operator Bloomberry Resorts and Hotel Inc. has come up with a way to entice new players to gamble in its integrated resort while retaining their loyal patrons.

Bloomberry announced on Wednesday that it will reward loyal patrons of Solaire Resort and Casino with company stock as it tries to fend off competition posed by other integrated resorts in the Manila Bay entertainment district.

In a regulatory filing, Bloomberry said that it purchased 382,900 shares valued at PHP4.24 million ($83,000) for its marketing program.

“The board of directors of Bloomberry Resorts & Hotels Inc. (BRHI) in a board resolution dated 22 January 2018 authorized the Company to purchase up to two million (2,000,000) shares of Bloomberry Resorts Corporation (BRC) through the Stock Market at market price,” Bloomberry said.“These shares shall be given as a reward to Solaire’s loyal patrons and as part of Solaire’s marketing program.”