Australia’s online sports betting operators are teaming up in a bid to quash South Australia’s new point-of-consumption tax.

The Australian Wagering Council (AWC), whose members include Bet365, Betfair, Sportsbet and Unibet, have launched a Stop the Punters Tax campaign to protest South Australia’s plan to impose a 15% tax on online betting revenue derived from state residents.

The tax, which applies to online sports and racing wagering revenue, is scheduled to take effect on July 1, 2017. The tax is the first of its type in Australia, and more states are likely to follow SA’s lead if its projections of $9.2m in annual revenue for the state prove accurate.

The AWC intends to use email, social media channels and full-page newspaper ads to get the word out to an estimated 200k SA bettors, whom the AWC hopes will relay their concerns to SA treasurer Tom Koutsantonis.