Boylesports’ attempt at creativity has landed the company in hot water with the UK advertising regulator.

Last Easter, the bookmaker sent out an email promotion to punters that showed a hand nailed to piece of wood against a desert background, complete with the strapline “Nailed on Bonus,” according to The Guardian.

The accompanying text invited players to take part in a “sacrilecious [sic] bonus” for the Easter weekend “in memory of the dearly departed JC.”

“Don’t just sit there gorging your own body weight in chocolate, that’s disrespectful. Get on Boylesports Gaming and get your nailed on bonus,” according to the email promotion, which ran from March 24 to March 27.