This year is another hit for the eSports industry revenue-wise, thanks to brand sponsorships that have started trickling in.

A Newzoo market report forecast the competitive gaming industry will receive 70 percent of all revenue from sponsors and advertisers in 2016.

Brands, from endemic sponsors EIZO to Coca-Cola and PepsiCo companies, are expected to spend around $128 million on sponsoring and another $197 million on advertising around eSports video content. The total, $325 million, represents an increase of 49 percent compared to last year’s figures, and Newzoo believes “growth is set to continue as more brands make their moves into the space.”

“The explosive growth of eSports and the ongoing convergence of games and video provides the biggest opportunity for the games industry since the launch of the iPhone back in 2007,” said Newzoo CEO Peter Warman, according to MCV UK. “Supercell’s Clash Royale, the announcement of Rocket League eSports and the $1 billion investment into Chinese streaming platform Douyu are some recent examples that confirm this.”