Brazilian state bank Caixa Economica Federal has rolled out an online lottery service, in a bid to boost revenues.

National Superintendent for Caixa Lotteries Gilson Braga hopes Brazilians will take advantage of the increased access of their games. He was quoted by news outlets as saying, “We want to reach a younger audience, from the generations Y and Z, the so-called millennials. It’s an audience that is totally included in the digital world and will not go to a lottery store to bet or pay their bills.”

Caixa forecast a 3% increase in betting volume as a result of making the lottery games available online. Chief Executive Nelson Souza said that with the new system in place, the bank looks to charge 12% of total revenue from ticket sales, whereas before they took 10% of revenue of tickets sold in the conventional manner.

“The new service benefits bettors, lottery players and the general population… The collection and the prizes offered will increase, motivating the bettors to carry out more games. Consequently, it also increases the transfer of the Lotteries to important sectors of society,” Souza said.