STANDFIRST

With the Brexit referendum creating more uncertainty about global economic growth, and following on from an already sluggish global economic recovery since 2008, more and more consumers are likely to turn to lottery products in the hope of improving their current financial situation. This, combined with the fact that the lottery market is already a reported $218billion industry, could create some massive opportunities. Without a dominant supplier in the market, it could be ripe for disruptive new products. Richard Clarke, Chief Product Officer of Link2Win, explains.

ARTICLE

The dream of hitting the jackpot has a powerful, universal, appeal which crosses national and cultural boundaries. Almost everyone has numbers that hold a personal significance, or which are associated with good fortune, and this is one of the main drivers behind the popularity of lottery products. Factors which create uncertainty about future economic prosperity cross boundaries too – so the fallout from Brexit, and the desire to improve one’s financial position, are likely to add further driving forces behind the appeal of lottery products.