For the first time ever, Clarion Gaming has brought the ICE brand to a region beyond London and will be launching the inaugural ICE Africa on October 24, 2018. Over the course of two days, delegates from over 77 countries worldwide, including 23 African nations, will gather to learn and network about how to do business in this emerging market. CalvinAyre.com caught up with Clarion Gaming’s Senior Marketing Manager Dan Stone to hear more about what ICE Africa 2018 has to offer and why we should consider attending.

Becky Liggero: A lot of Africa focused gambling events have taken place in Nigeria or other parts of the continent, why South Africa and why Sandton specifically?

Dan Stone: We spent a great deal of time speaking with key stakeholders across the continent to make sure that there is strong demand for an event that brings together the whole gaming community, and one which provides the right content and solutions in the right place. Feedback showed us that South Africa is the right starting point for ICE Africa and that, as an important business hub in the region, Sandton is the right choice for the event location. We look forward to continuing discussions with the industry on the future development of the event.

BL: Why did you decide to bring the “ICE” brand into Africa?