The partnership formed by the majority of British racecourses to offer pool betting services from July 2018 has today announced that Britbet will be its customer-facing name.

The Britbet brand will be seen both on its partner racecourses and via the partnership’s remote betting platforms.

David Williams, Director of Communications at Britbet, said: “With less than six months to go until our launch we are delighted to announce Britbet as the customer-facing brand.

“We are working on some exciting ideas for Britbet which will bring the brand to life and the next few months will see those plans come to fruition ahead of going live in July.