During its exclusive roadshow and the VIP dinner organized in Lagos, BtoBet presented the new technology features of its platform to existing clients and tightened new partnerships with local companies willing to develop their business in the region and acquire new market share with BtoBet.

With 150 million mobile users in the area – 52% of the population – and an increasing interest in mobile shopping, the Nigerian gambling market is showing clear signals of being ready to step towards mobile and online. However, the evolution from retail to mobile is challenging; in fact, it requires more than a simple creation of a mobile page.

If you wish to have an insight into the Nigeria gambling market, download the Interview  “BtoBet interviews John Kamara on Nigeria’s betting market.” 

During the recent show in West Africa, local operators had the possibility to discover how to expand their business in Nigeria with the right tools and fitting technology. BtoBet’s chairman Alessandro Fried was a speaker in the panel “Making the most of growing opportunities in Africa”, showing his vision about how local operators must be prepared to step into the developing scenario towards mobile.